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In a few situations, your brand will let you filter out audiences that don’t match your focus on persona.

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Should you’re selling a service or product with the next rate, As an example, you might want to function sure shades, fonts, video clips, or photographs on your web site that emphasize the value range of your merchandise. A movie, by way of example, may well spotlight that you choose to’re a luxury vacation resort vs . a spending plan hotel.

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